Aman x Kim Jones Is Not Just a Move Into Retail

It is what becomes possible when a hospitality brand knows what it stands for.

Oct 14 • Ana Carini Seiford

3

September 2026

When a Family Hotel Becomes a Global Brand

Hugo Pizzinini on Rosa Alpina’s New Chapter with Aman

Sep 16 • Ana Carini Seiford

8

1

Can the Property Make Itself Understood?

What Hotel Rubens–Grote Markt reveals about growth, identity, and knowing what must remain.

Sep 14 • Ana Carini Seiford

3

2

What Do You Need From This Stay?

Introducing the Sojourn Index: a different way of organizing hotels.

Sep 8 • Ana Carini Seiford

6

1

July 2026

The Hospitality of Noticing Is Not Personalization

Knowing more about a guest is not the same as seeing them.

Jul 31 • Ana Carini Seiford

11

1

The Inward Turn Is Not Quiet Luxury

Quiet is one expression of it. It is not the shift itself.

Jul 22 • Ana Carini Seiford

8

The City Within

Pulitzer Amsterdam, Amsterdam, Netherlands

Jul 13 • Ana Carini Seiford

5

Traveler First

Starting with who, not where.

Jul 9 • Ana Carini Seiford

5

The Traveler-First Profile

A framework to read a hotel

Jul 6 • Ana Carini Seiford

8

1

What Gets Lost

Everything that makes a hotel itself.

Jul 2 • Ana Carini Seiford

8

June 2026

Inventory First

When discovery starts in the wrong place.

Jun 30 • Ana Carini Seiford

4

Before Wellness Was a Word

With Ingo Schweder, Founder & CEO of GOCO Hospitality

Jun 20 • Ana Carini Seiford

2