Sojourn is an independent platform for hotel identity.

I started Sojourn in 2025, and it has since evolved around a simple idea: we choose places, and places shape us in return. That’s the part that interests me most – why certain hotels stay with us, what makes a place feel distinct, and how atmosphere, identity, and meaning come together.

The word Sojourn comes from Old French, meaning ‘a temporary stay,’ but here it means something more: a way of understanding why some places offer more than escape, and what they awaken, restore, or make possible in us.

Originally from Brazil, I’ve lived across three continents and spent over two decades working across brand, design, travel, and luxury hospitality. Over time, I came to see that the places we’re drawn to are never random – they often reflect who we are, what we need, and who we may be becoming.

Sojourn brings those worlds together through strategic interpretations, written interviews, hotel storytelling, and recurring notes on hotel identity, atmosphere, discovery, and the shifts shaping hospitality now. Over time, I’m shaping it into a leading destination for hotel identity – a sharper, deeper read on what makes places distinct.

If you’re new to Sojourn, Start Here is the best place to begin.

Find Sojourn on LinkedIn.