A newsletter about travel and hospitality from a brand and identity strategist’s perspective.

‘Sojourn’ means a temporary stay. I’ve always liked that it implies presence, being somewhere long enough to actually notice it.

I started Sojourn in 2025 to explore a simple idea: we choose places, and places shape us in return. That second part is what interests me most. For a place to truly shape someone, it has to know what it is, clearly enough that something real can pass between the traveler and the environment.

Prior to Sojourn, I spent over two decades building brands across tech, travel, and hospitality, including work with Oracle, Autodesk, Four Seasons, and The Ritz-Carlton. My work has spanned brand strategy, creative direction, and experience design, built across cultures and countries, and always through the lens of identity, belonging, and how meaning is constructed through place.

Subscribers can expect regular essays on hospitality, brand, design, and the relationship between people and place.

If you’d like to get in touch, email info@anacarini.com or find Sojourn on LinkedIn.