Strategic Features

Identity has become the primary force reshaping where people go, stay, and belong.

The brands and operators navigating that shift most clearly are practicing what might be called Identity-Led Hospitality™ — building not around amenities or star ratings, but around coherence. Around knowing exactly who they are and allowing that clarity to shape every decision.

Those decisions are worth examining.

Strategic Features are independent editorial analyses examining consequential decisions shaping hospitality and adjacent industries, interpreted through the lens of identity, positioning, and long-term structural value.

For more, see Strategic Feature No. 001 of Sojourn.

They are not announcements. They are not press releases. They are not promotional placements.

Each feature examines why a decision matters, what it signals about direction and long-term value, and how it reflects the deeper structural shifts Sojourn tracks across the industry. The analysis is framed through Sojourn’s editorial lens; independent, opinionated, and written for long-horizon thinkers.

Strategic Features are published separately from Sojourn’s regular twice-weekly interpretations and remain freely accessible as enduring reference pieces.

Participation does not influence inclusion in any external platform, collection, or initiative.

For partnership inquiries, see below.