YOUR BRAND AS A BODY OF WORK

A calm system to build a body of work that compels.

1) THE SHIFT

Brand isn’t a logo. It’s everything you make, repeat, and keep. Treat it like a body of work—chapters, not campaigns.

2) THE SPINE (WRITE 3 LINES)

• Promise: what your work gives people (in 10 words).

• Point of view: the stance that won’t wobble.

• People: the exact moment they’re in (name the chapter).

3) YOUR TABLE OF CONTENTS (3–5 THEMES)

Name the s…