The New Shape of Loyalty
The return to the familiar.
Welcome to Issue No. 009 of Sojourn. An independent publication delivering strategic interpretation for leaders shaping the future of travel and hospitality.
Interpretation: Loyalty used to be engineered. Points, tiers, upgrades. Systems designed to keep people coming back. That logic still exists, but its pull is weakening. What’s replacing it is quieter and harder to measure. People are returning to places that make them feel known.