The Last Human Search
Discovery is changing hands.
Welcome to Issue No. 015 of Sojourn. An independent publication delivering strategic interpretation for leaders shaping the future of travel and hospitality.
Yesterday, it marked 180 days since I started writing publicly on LinkedIn about identity in hospitality. What surprised me most wasn't the response to the ideas, but how many people in the industry already felt what I was describing but hadn't named it yet. That gap between what people sense and what they can articulate — is actually the most important thing happening in hospitality right now.