The Discipline of Editing
Why less creates strength.
Welcome to Issue No. 019 of Sojourn. An independent publication delivering strategic interpretation for leaders shaping the future of travel and hospitality.
I’ve been watching a pattern in the brands I find myself returning to. Not just in hospitality but across industries. The ones that hold attention over time tend to share something that’s difficult to articulate but easy to feel: nothing is in the wrong place. Nothing is there by default. Everything that exists, exists because something else was removed. That’s not minimalism. It’s editing. Designing for continuity. And it’s rarer than it looks.