Sophisticated Sameness: My Reflections on Why AI Will Not Save a Hotel Without an Identity

What AI Cannot Give a Place

As a ‘soon-to-be’ founder, I’ve been thinking about this a lot as I build in hospitality discovery right now.

AI will make hospitality smoother.
I don’t think there’s much debate there.

It will make communication faster, recommendations sharper, itineraries more responsive, and guest preferences easier to remember. In many ways, that’s a great thing. Hospitality has always depended on attention, and technology can definitely help recover some of the attention that busy teams no longer have the capacity to hold manually.

But the part I keep coming back to is this: