Recognition Reduces Effort
Why clarity lowers friction.
Welcome to Issue No. 021 of Sojourn. An independent publication delivering strategic interpretation for leaders shaping the future of travel and hospitality.
Something I keep noticing: the decisions people make quickly are rarely the ones they’ve thought about the least. They’re the ones where the brand already did the thinking for them. They recognized it. They knew what it was. The decision was already ‘half-made’ before they started. Sounds familiar?