Confident Brand Decisions
Why choice can weaken attachment.
Welcome to Issue No. 025 of Sojourn. An independent publication delivering strategic interpretation for leaders shaping the future of travel and hospitality.
I was talking to someone a few weeks ago who’d just come back from a wellness retreat. They’d chosen it specifically to switch off: long days, nowhere to be, nothing demanding attention. But when I asked how it went, they said something that stayed with me. ‘There were so many options every day. What to eat, which treatment to book, which Ayurveda session to join. By the afternoon I was exhausted from just deciding.’ Sounds familiar?
A wellness retreat. Exhausted from deciding.