Coherence Builds Memory
Why consistency creates return.
Welcome to Issue No. 029 of Sojourn. An independent publication delivering strategic interpretation for leaders shaping the future of travel and hospitality.
I’ve been thinking about what makes a stay actually stick. Not just feel good in the moment, but stay with someone… the kind of place they find themselves describing to people weeks and weeks later, or thinking about when they’re planning the next trip. It’s rarely just one moment. It’s something more like a feeling that stayed all the way through. Nothing contradicted it, every part of the stay said the same thing.